Draught beer is perceived to be pure, fresh, and cold. Draught beer drinkers like the image, presentation, experience, taste, and how it complements food.
Why draught beer?
Retailers choose draught because:
- You get more for your money
- You can try unique beers with less investment
- You can enjoy easily with friends by sharing a pitcher
- For product, taste, quality, and image reasons
- It is perceived to be fresher, have a smoother taste, and to be colder than bottled beer
- Draught beer projects an image of someone who knows beer
- You get the full enjoyment because you can see the appearance, smell the aroma and taste the beer
- Draught beer complements food due to its natural ingredients, refreshment and carbonation to cleanse the palate
Retailers choose draught because:
- Draught is profitable
- Preference is shifting slightly toward draught beers
- Draught beer fans are loyal customers and have higher visit frequency
- Ease and efficiency of storage, handling, and serving of draught beer
- Serving draught beer has less of an impact on the environment because both kegs and glassware are reusable
